Mobile Friendly Blog-Website

Why my blog/website be Mobile Friendly??

Mobile users or smart phone users are increasing as the 3G and 4G networks are becoming more affordable. According to one report. by 2017  mobile phone users are likely to reach 5.13 billion users globally.

Because of  increasing mobile phone usage, Google has decided to use the Mobile-Friendliness factor as a ranking signal. For more detail see this.

From now on, the downside of ignoring the Mobile-Friendliness factor will be lower rankings, less traffic, and fewer leads and sales.

Test for mobile friendly blog/website

1) Google's Mobile-Friendly Test

google provides the application to test the mobile-friendliness of our blog/website. When we enter our URL into Google Mobile Friendly Test , it will process our URL for Mobile-Friendliness Test. 

It will also provide us with some suggestions if our blog/website is not Mobile-Friendly.

Google's PageSpeed Insights

Here is another tool for Mobile-Friendly-Test. Google's PageSpeed Insights has some other uses as well. This tool lets us check the performance for both Mobile and Desktop PC's.

W3C's MobileOK Checker

This is a good tool for Mobile-Friendly Test. W3C's MobileOK Checker , provide detail results of the test. This tool also recommends changes to make our blog/website more Mobile-Friendly.

What is The Difference Between SEO Keywords & Search Queries?

Are Search Queries and SEO Keywords alike?

The answer in no. There is a minute difference between Search Queries and SEO Keywords.

Let us say that "make pizza" is our SEO Keyword. Our user wants to know about "make pizza"

But what the user will actually type in search engine is "How to make pizza". Now this is our Search Query.

Now as a SEO expert we should focus on both Search Queries and SEO Keywords. Most of our advertising campaign is based on SEO Keywords but the reality is that we can get more traffic if we also focus on Search Queries.

We will discuss some of the options to find our SEO Keywords and Search Queries.

Google Webmaster Tool
This can be very helpful in finding our Search Queries. In the Search Query section, we can see all the queries that brought us traffic.
But only contains successful queries. We don't know the popular queries. In short this can be helpful but we need more.

Google Auto Complete Feature
Google is a giant in Search Engine Industry. We get most of the traffic from google. So we should get some help from google. 
When we type in google search bar, it shows some suggestions. These suggestions come from the actual Search Queries. Once we understand what is popular on google we can target our search queries.

Pay-per-click campaign
Start a Pay-per-click campaign for your keywords. This will show you the exact Search Queries related to your SEO keywords.

What is the Best Permalink Structure for SEO

Have you ever used permalink?? Most of you will answer NO. This is because while writing a post, you are so busy in other tasks like focusing the correct keyword density, word count and selecting the title of the post that you simply ignore the permalinks.

What is Permalink ?? 

As a matter of fact, the word Permalink might be new to most of you. Permalinks are the URLs of the content you publish on your website post. By changing the structure of your permalinks, you will change the URLs of your blog post. You can see that the title and URL of this post are different.

Google and Permalink

Whenever you search something in Google, it highlights the matched keywords. Now what is displayed in the search results?? Usually these are the page title, description and the URL of the page. You can see the highlighted query in the image below,

And you would like the maximum matched keywords in the searched results. Now if your URL is like http://yourwebsite.com/post?=5465, then you lost some matched keywords ratio.

For more information about Google’s view about permalinks, read the section “Improve the structure of your URLs” in their guide, Search Engine OptimizationStarter Guide .

Use Post Permalink and Post Title combination

You all know very well that blog post title attracts the reader to click the link. Sometimes you want to use tricky titles to get more attention of the user. At the same time your chances of getting high rank on relevant keyword goes down in search engines. But you can compensate this by using a permalink that contains all the necessary keywords for the search engines.